Exciting news: We have a new look!

December 7, 2022

Today, we are publicly launching our new Emily Krzyzewski Center logo and tagline. Though our former logo and tagline served us well, our organization and work have grown and evolved. The time felt right this year to revisit our brand, and today we’re thrilled to share our new look with you.

Our “monumental stairs.”

Playing off the colorful stairway in our newly opened expansion, our refreshed logo signifies the upward trajectory of our students. The many lines and intersections of the logo represent the numerous ways our work and our students connect with each other and the broader Durham community. 

Where Students Thrive

For our new tagline, we wanted something that highlights the heart of everything we do – our students. When we finally landed on “Where Students Thrive,” we knew it was perfect: Short, sweet, and 100 percent true. 

We hope you share in our excitement as we begin to utilize this new logo. Though our “look and feel” may have changed, our commitment to students and the Durham community has not.  

Thank you for being a part of the Emily K Center family. Thank you for helping students thrive. 


The Emily K Center Team